Has anyone ever actually seen a sundry?<\/figcaption><\/figure>\nWhile incredibly annoying, we can’t really fault MGM Resorts for trying to increase revenue and profit, but there’s just something that seems wrong about surge pricing.<\/p>\n
It feels like being nickel-and-dimed.<\/p>\n
Resort convenience stores have always been a bit of a price gouge, and it compounds the frustration not knowing what you’ll be paying until you check out.<\/p>\n
We’ve been beating the drum that visitor perceptions about nickel-and-diming are changing visitation patterns, and in combination with increased competition across the country, Las Vegas casinos are suffering.<\/p>\n
It’s unknown if other gift shops at other MGM casinos will being implementing surge pricing (hint: they will).<\/p>\n
Update (5\/20\/19): We’re hearing surge pricing is now common at resort gift shops both at MGM Resorts hotels and Caesars Entertainment. Two hotels mentioned specifically were Flamingo and Rio.<\/p>\n
In Vegas at the moment, analytics drive everything. MGM Resorts has said MGM 2020 will include “key investments in technology” which will “lay the groundwork for the company’s digital transformation to drive revenue growth.”<\/p>\nThe name of this store could be 27\/4 or 274, you just don’t know. Visual metaphors for the win!<\/figcaption><\/figure>\nSurge pricing is all about collecting data and determining what the market will bear, then adjusting prices based upon demand. “Dynamic pricing” is how MGM Resorts referred to this pricing in an earnings call.<\/p>\n
It may be smart business, but it’s likely to be perceived as just another way Las Vegas is squeezing every penny from visitors.<\/p>\n
There are glimmers of hope, of course. Wynn and Encore recently announced they’re rolling back paid parking (no validation needed). Other Las Vegas resorts are offering room packages that drop dreaded resort fees<\/a>.<\/p>\nWe’d love to hear your thoughts, and if you find yourself in a casino gift shop with surge pricing, let us know.<\/p>\n<\/body><\/html>\n","protected":false},"excerpt":{"rendered":"
It seems like we’re often the bearer of bad news, but somebody has to do it. A guest of Excalibur has informed us the resort’s 24\/7 gift and sundry shop is now using surge pricing. We stopped by to confirm, and it’s true. Surge pricing, of course, is most closely associated with Uber, the rideshare […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[23,31,30],"tags":[],"acf":[],"yoast_head":"\n
What's Next: Gift Shop at Excalibur Rolls Out Surge Pricing<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n \n \n\t \n\t \n\t \n","yoast_head_json":{"title":"What's Next: Gift Shop at Excalibur Rolls Out Surge Pricing","description":"Today in WTF: A guest of Excalibur has informed us the resort's 24\/7 gift and sundry shop is now using surge pricing.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/","og_locale":"en_US","og_type":"article","og_title":"What's Next: Gift Shop at Excalibur Rolls Out Surge Pricing","og_description":"Today in WTF: A guest of Excalibur has informed us the resort's 24\/7 gift and sundry shop is now using surge pricing.","og_url":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/","og_site_name":"Vital Vegas","article_publisher":"https:\/\/www.facebook.com\/VitalLasVegas","article_published_time":"2019-05-02T07:13:01+00:00","article_modified_time":"2019-05-21T06:10:51+00:00","og_image":[{"width":800,"height":533,"url":"https:\/\/rjvxnlsm.shop\/vitalvegas\/wp-content\/uploads\/2019\/05\/excalibur_24_7_store.jpg","type":"image\/jpeg"}],"author":"Scott Roeben","twitter_card":"summary_large_image","twitter_creator":"@vitalvegas","twitter_site":"@vitalvegas","twitter_misc":{"Written by":"Scott Roeben","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/#article","isPartOf":{"@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/"},"author":{"name":"Scott Roeben","@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/#\/schema\/person\/c4d18a46e6ee47e7841b986c288f333e"},"headline":"What’s Next: Gift Shop at Excalibur Rolls Out Surge Pricing","datePublished":"2019-05-02T07:13:01+00:00","dateModified":"2019-05-21T06:10:51+00:00","mainEntityOfPage":{"@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/"},"wordCount":727,"commentCount":42,"publisher":{"@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/#organization"},"image":{"@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/#primaryimage"},"thumbnailUrl":"https:\/\/rjvxnlsm.shop\/vitalvegas\/wp-content\/uploads\/2019\/05\/excalibur_24_7_store.jpg","articleSection":["Las Vegas","Las Vegas Shopping","Las Vegas WTF"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/","url":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/","name":"What's Next: Gift Shop at Excalibur Rolls Out Surge Pricing","isPartOf":{"@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/#primaryimage"},"image":{"@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/#primaryimage"},"thumbnailUrl":"https:\/\/rjvxnlsm.shop\/vitalvegas\/wp-content\/uploads\/2019\/05\/excalibur_24_7_store.jpg","datePublished":"2019-05-02T07:13:01+00:00","dateModified":"2019-05-21T06:10:51+00:00","description":"Today in WTF: A guest of Excalibur has informed us the resort's 24\/7 gift and sundry shop is now using surge pricing.","breadcrumb":{"@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/rjvxnlsm.shop\/vitalvegas\/gift-shop-excalibur-surge-pricing\/#primaryimage","url":"https:\/\/rjvxnlsm.shop\/vitalvegas\/wp-content\/uploads\/2019\/05\/excalibur_24_7_store.jpg","contentUrl":"https:\/\/rjvxnlsm.shop\/vitalvegas\/wp-content\/uploads\/2019\/05\/excalibur_24_7_store.jpg","width":800,"height":533,"caption":"The last time we were at 24\/7, we were admiring the tiaras. 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